Data informed Purpose & Focus

A proven framework for Digital Transformation

What we do

Digital ≠ Website

The LAYER framework is designed to take you through the digital transformation process within your business. It is intended to be sequential but can be used as point solutions where needed.

1

What we do

What is your "Purpose"?

We define yours with a combination of strategy (where you are trying to go) and data (where you are starting from).

Strategy
+
Data

This is the only reference point your business needs to deliver competitive advantage with digital.

2

What we do

"Focus" is time dependent

We define how long you need to get there…

Today
2 Years

Everyone has to start somewhere. This execution plan gets you to the stated goal through digital transformation.

3

What we do

Activation brings change

Then we map how to activate digital to get there.

Creative
Targeting
UX
Loyalty

It is imperative to focus on the areas that can actually affect change. We believe a combination of the 4 above is the nirvana.

What we do

Then What?

Most digital management consultancies are happy to tell you what to do, even how to do it – very few will actually drive the activation projects through to completion.

4

What we do

Focussed Delivery

We get stuck in. Working with our team of freelancers, your internal teams and other agencies.

LAYER loop

Example Delivery Projects

Channel attribution modelling

Mobile app build

Website optimisation

Customer ID stitching

eCRM planning

Marketing automation

Campaign asset production

See our work

5

What we do

Measure Progress

With user level analytics we can provide the KPIs needed to measure progress during delivery.

This is progress, not success. Some things work, others don't. We will be able to give you this insight and provide a positive feedback loop into the programme plan.

Want to work with us?

Let's grab a coffee/wine/beer/fizzy water and talk about what you are trying to do with digital?

Contact Us

Digital Management Consultancy based in London.
#tameyourdigital

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