The LAYER framework is designed to take you through the digital transformation process within your business. It is intended to be sequential but can be used as point solutions where needed.
We define yours with a combination of strategy (where you are trying to go) and data (where you are starting from).
This is the only reference point your business needs to deliver competitive advantage with digital.
We define how long you need to get there…
Everyone has to start somewhere. This execution plan gets you to the stated goal through digital transformation.
Then we map how to activate digital to get there.
It is imperative to focus on the areas that can actually affect change. We believe a combination of the 4 above is the nirvana.
Most digital management consultancies are happy to tell you what to do, even how to do it – very few will actually drive the activation projects through to completion.
We get stuck in. Working with our team of freelancers, your internal teams and other agencies.
Channel attribution modelling
Mobile app build
Customer ID stitching
Campaign asset productionSee our work
With user level analytics we can provide the KPIs needed to measure progress during delivery.
This is progress, not success. Some things work, others don't. We will be able to give you this insight and provide a positive feedback loop into the programme plan.